Frequently Asked Questions

Working with Ward Marketing Consulting is like having a complete digital marketing team to help with every aspect of your company’s marketing, but for a fraction of the cost! Our best clients don’t think of us as marketing agency or even a vendor, we’re a member of their team. We don’t charge for services based on how large the company is and we don’t create cookie-cutter, one-size-fits-all marketing packages. In fact, we’re so confident in our abilities, our contracts for new clients are only 90-days and transition month-to-month after. Why only 90-days? Because we know after 90-days, you’re going to want to continue working with us.

Like all service-based companies, we charge based on the work that needs to be performed. We don’t have a “rate card” for our services, because we feel that each client is unique and requires different things, even if the “services” being offered are similar to other clients. We know that the cost of our services are VERY affordable when compared to other area marketing agencies because we have minimal overhead, which is a huge factor for most agencies.

Yes, we do a lot of work on Search Engine Optimization. In fact, it’s one of the most important service offerings. We provide SEO services with ALL websites that we develop, but we also provide it as a stand-alone service for websites we did not design ourselves.

Search Engine Optimization, Answer Engine Optimization and Generative Engine Optimization are all closely related, but understand the differences is very important! SEO is all about making content rank higher within search engines like Google. AEO relates to structuring the content so that AI-powered searches (like Google AI Overviews, Bing Co-Pilot, etc) extract the content as the direct answer for the question being asked. Finally, GEO is the practice of optimizing content so that generative AI systems like ChatGPT, Google Gemini and Claude select and cite your content when generating responses from various sources.

Regardless of how you personally feel about AI, making sure your content is visible to AI-powered searches and systems is very important. We can help make you accomplish this.

The biggest benefit to hosting with us is that we provide MANAGED HOSTING. This means we handle all the technical stuff from server updates, security patches, backups and server performance tuning to make sure your website is always running at an optimal level. In fact, we even offer options that include handling updates to the website itself as part of your hosting package. In addition, hosting with us means you can always talk to the same person whenever you’re having issues!

VPS (Virtual Private Server) hosting gives you your own dedicated slice of a server. It’s faster and more secure than shared hosting, with guaranteed resources just for your site.